Late nights huddled around a campfire, hot summer days at the waters edge, long weekend cottage trips—Lost Lake Brewery is Canada’s premium beer for all things cottage country. Our signature cans are representative of the beautiful nature and relaxation of the great outdoors.
The task was to design a new brand identity and a product line for Lost Lake Brewery. The brand was to be created from scratch with new name, product, and a labeling solution that could be followed to develop a product line extension. The brand identity portrays a setting sun on the water, a moment many cottagers share on those peaceful summer nights. The can illustrations focus on the outdoor experience of northern Ontario which celebrates the location of the brewery in Bancroft, Ontario. Each can is coloured to represent the flavour profile of the beverage with the design capturing a moment in time within each respective scene.
