Arbor Fishing is the magazine brand that is dedicated to freshwater fisherman with issues published quarterly, specifically targeted for fishing in the respective seasons. Arbor showcases the beauty of fishing and the technical approach, while being a proven source that educates anglers assisting them to catch more fish.
The design gets away from the tacky look of traditional fishing magazines, instead showcases fishing in a more sophisticated way. The layout allows for a comfortable read which gives anglers the opportunity to digest information heavy articles.