Blauw

The project parameters were to create an identity and menu for a modern Dutch inspired cafe, Blauw Coffee Co. The identity is a contemporary design with iconography of a tulip resting in a cup. The cafe is designed to be modern and trendy while serving traditional Dutch favourites and premium coffee beverages. The menu was designed with this in mind, choosing elegant type, fine line illustrations and a pleasing colour palette. The colours are pulled from a traditional blue delft plate, and applied subtly to the menu. The menu includes large outlined type to add visual interest and help bring the illustrations and type together.